Marketing Strategy Blueprint 101
Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.
In this online course from Ahmed Hassan, you will learn about the role marketing plays within an organization, some ethical questions that surround marketing practices, the impact that a strategic approach can have on marketing within your organization, and the components of a well-defined marketing strategy and overall business strategy. In defining how the organization will successfully engage customers, prospects and competitors in the market arena, you will discover how to think strategically about the market you’re in, why you’re in that market, and what you’re trying to accomplish in that market. You’ll also gain a strategic view of your organization’s “brand.”
Learn how to write the perfect plan in 4 minutes, then perfect it approximately one hour.
Introduction to SOSTAC® Planning framework.
The 6 sections in a SOSTAC® Plan are easy to remember.
- Situation Analysis (where are we now)
- Objectives (where are we going)
- Strategy (how do we get there?)
- Tactics (the details of strategy)
- Action (how do we ensure excellent execution of the plan)
- Control (how do we know we are getting there – what metrics should we watch?)
Who this course is for:
- Anyone who wants to learn How To Write Great Plans
- Professionals: Managers, Marketers plus students of Business / Marketing
- This course is for anyone who wants to know how to write the perfect plan, digital marketing, integrated marketing or even a business plan.
Introduction to SOSTAC® Planning Framework
3
Quiz 1
Situation Analysis - Current Situation
1
Lesson 1
2
Lesson 2
3
Lesson 3
4
Lesson 4
5
Quiz 2
Objectives - where are we going?
1
Lesson 1
3
Lesson 3
4
Quiz 3
Strategy - how do we get there?
1
Lesson 1
2
Lesson 2
3
Lesson 3
4
Lesson 4
5
Lesson 5
6
Quiz 4
Tactics - the details of strategy
1
Lesson 1
2
Lesson 2
3
Quiz 5
Actions - executing with excellence
1
Lesson 1
2
Lesson 2
3
Lesson 3
4
Lesson 4
5
lesson 5
6
Quiz 6
Control - how do we know we are getting there?
1
Lesson 1
2
lesson 2
3
lesson 3
4
lesson 4
5
Quiz 7
Course Certificate
1
Final Assignment
What you'll learn
- Write The Perfect Plan (using PR Smith's SOSTAC® Planning framework)
- Plus will know what questions to ask when reviewing others' plans.
