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Marketing Strategy Blueprint 101

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Learn how to write the perfect plan in 4 minutes, then perfect it  approximately one hour.

 

Introduction to SOSTAC® Planning framework.

The 6 sections in a SOSTAC® Plan  are easy to remember.

  1. Situation Analysis (where are we now)
  2. Objectives (where are we going)
  3. Strategy (how do we get there?)
  4. Tactics (the details of strategy)
  5. Action (how do we ensure excellent execution of the plan)
  6. Control (how do we know we are getting there – what metrics should we watch?)

Introduction to SOSTAC® Planning Framework

1
Lesson 1
2
Lesson 2
3
Quiz 1

Situation Analysis - Current Situation

1
Lesson 1
2
Lesson 2
3
Lesson 3
4
Lesson 4
5
Quiz 2

Objectives - where are we going?

1
Lesson 1
2
Lesson 2
3
Lesson 3
4
Quiz 3

Strategy - how do we get there?

1
Lesson 1
2
Lesson 2
3
Lesson 3
4
Lesson 4
5
Lesson 5
6
Quiz 4

Tactics - the details of strategy

1
Lesson 1
2
Lesson 2
3
Quiz 5

Actions - executing with excellence

1
Lesson 1
2
Lesson 2
3
Lesson 3
4
Lesson 4
5
lesson 5
6
Quiz 6

Control - how do we know we are getting there?

1
Lesson 1
2
lesson 2
3
lesson 3
4
lesson 4
5
Quiz 7

Course Certificate

1
Final Assignment

What you'll learn

  • Write The Perfect Plan (using PR Smith's SOSTAC® Planning framework)
  • Plus will know what questions to ask when reviewing others' plans.


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Enrolled: 4250 students
Duration: 3 hours study per week for 3 weeks
Lectures: 25
Video: avg 10 mins /Video

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Working hours

Monday9:30 am - 6.00 pm
Tuesday9:30 am - 6.00 pm
Wednesday9:30 am - 6.00 pm
Thursday9:30 am - 6.00 pm
FridayClosed
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